In his post, playwright Mike Lew argues that a lack of education is not the reason that young people do not pay to see theatre and instead offers an alternative reason as to why young people would rather spend their money on other activities. Read the post here.
This article from The New York Times talks about how nonprofit theatres in NYC are resorting to raising ticket prices and collaborating with commerical producers in order to recoup financial losses. The latest nonprofit theatre company raising ticket prices is Roundabout Theatre with their restaging of Cabaret, which originally ran from 1998-2004. Read the article here.
In a blog post on his arts marketing blog, Chad M. Bauman, managing director of Milwaukee Repertory Theatre, talks about why he dislikes comp tickets and how theatre companies can be more thoughtful about their comp policy, so they don’t lose revenue. Read the post here.